Here is a list of posts I'm working on, and hope to have out in the next week or two:
- How come no one I know is a member of the "My Starbucks Rewards" program?
- Are you a member of "My Starbucks Rewards" program? You should be! (Posted 1/31/11)
- History of the "My Starbucks Rewards" program
- Does Starbucks even need a loyalty program?
- Starbucks' iPhone app integration into their Loyalty Program
- Starbucks launches 3 new products/features (iPhone Payments, super big Trenta, new logo)
- What is the business driver behind Starbucks' logo change? - Posted 1/29/11
- Replacing the Card with the App
- Taking the App to the next stage, my predictions of the future
Thank you for checking in, more to come shortly