I wonder if any of the Product Managers for these e-book readers are targeting marketing to motorcycle riders or passengers. I'm sure it's not an easy market to capture, but here is the situation I envision based on the photo to the right:
The husband wants to take a bike ride down the coast of beautiful California. The wife would rather sit in a nice beach front villa reading a nice book. The husband coaxes her into taking the bike ride by surprising her with a shiny new iPad (or Sony Reader, etc.). Now he has his ride, she has her new reading toy.
What do you think? Is this a feasible marketing angle for e-book product marketers?
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